While we’ve all heard about the social media giant, Facebook,
and have been told countless times in recent years that it’s social media
(Facebook) we want to turn to for our marketing, there are alternatives. In
fact, it would make sense to market your business on a platform which best
suits your purposes and best displays your product and your business’
strengths. Yes, Facebook has a large base to market to, but maybe you
want to show potential customers prominent pictures of your product. Maybe you’re
looking for a professional networking site more than a friendship sphere. Are
you looking for a place to post videos?
There are many different social media platforms on the internet,
no few of them which are prominent and well-known. All of them offer different
strengths to take advantage of when promoting your business and products. The
following are only a few in a long list, but they are probably ones you’ve
heard of. Hopefully we can share something new as well, maybe even an idea for
how you can use them differently.
Pinterest: If you’ve heard of Pinterest, then you know it
embodies the phrase, “A picture is worth a thousand words,” and more. With
Pinterest you can share, in a user-friendly and uncomplicated way, photos and
links for what you want to market. Here you’re even able to sign up as a
business, with other features that allow you to market even better.
Google +: The platform itself is similar to Facebook, but Google
has connected many of its different services, allowing users to create an
astonishingly complex circle, allowing you to reach many people with many
different interests. Or to connect many different people, finding those with
similar interests and connecting with them.
Linkedin: If you want a professional set-up where you’re able to
connect and network online with the people you’re interested in getting
attention from, and sharing your products and opinions with, Linkedin is for
you.
Youtube: Remember how a picture is worth a thousand words? A
video can be even more compelling, and with the way social media has been
trending, it seems more and more people are going the route of the video.
Videos are more popular and can go “viral” in hours.
Twitter: This is a platform allowing you to share links, videos,
and short comments—be they clever, silly, pithy—the brevity of Twitter is what
makes it fun. Yet another cliché fits here: “Short and sweet,” that’s how
Twitter rolls. Here you are able to “follow” people, groups, institutions and
see what they are doing.
Instagram: A place where you are able to take your own pictures
and post them, showing your followers, making it interesting for them, giving
them the low-down on your business and what you’re up to with it.
These are only a few of the more well-known social media
platforms. They aren’t carbon copies of Facebook, and they each have unique
characteristics that will allow you to promote your business and products in
different ways. Try a new one out, or try them all, establishing a presence in
different ways. Each platform enables you and your business in a unique and
tailored way. Remember, also that the people you are trying to establish a
connection with will have a presence on any sort of social media, and perhaps
not every platform. Choose which platform suits your needs best.
See
original article:
http://mlm.com/is-social-media-just-facebook-or-is-there-something-else-out-there
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