Twitter and other social media platforms are great ways to
keep in touch. What started as a purely personal platform for people to
re-connect with friends and family has today become a marketing tool for
business, small and large. Businesses are literally hustling up to get
attention on social media platforms and leave their mark on people. There is no
doubt that Twitter is a great marketing tool for businesses and taking the
right steps is the only way to get noticed. But what are these right steps? In
this article we will be looking at a few great ways to use Twitter for
marketing.
1# Focusing on How To Use Search Results
Search function on Twitter works in a slightly different
manner. For example when we type keywords in a search engine, we get any/all
results related to the words used. You would expect the same for Twitter
however this isn’t the case. Twitter lists results when ‘all’ the keywords are
present in a single tweet. Now, that’s not very helpful, isn’t it? To avoid
this you can use ‘the/or’ in between keywords while searching on Twitter. The
use of these words tells Twitter that you are searching for one or the other
term from the keywords.
2# Creating a ‘Special’ List of Followers
The idea of using Twitter for marketing is to follow certain
kind of people/organizations. Similarly you would want that section of people
to follow you who would add to your business in some way or the other. Twitter
allows you to group people based on similar characteristics, functions or
interests. You can set these groups to be private or public. With the help of
the group, you can monitor your competitors, ideally on a private list, and
flaunt your brand advocates on a public list. There are other advantages of
using groups – you can attract more people to your profile as your group
listing can/will attract others. You can also aim to become an authority in
your field when your community starts trusting the information you tweet. The
twitter account of Moz, Unbounce, ChameleonJohn, Brandingly etc are living
proof of this.
3# Images and Videos Should Never Be Neglected
Images and videos boost the chances of re-tweets. We are not
merely saying it but we are quoting from a research done by Twitter which
reveals that adding an image to a tweet boosts re-tweets up to 35% and adding a
video boosts results by 28%. The reason for this is quite simple. People get a
sense of engagement when they see their pictures/videos getting appreciation in
the form of re-tweets. Twitter is integrated with video-sharing sites such as
YouTube and Vine (owned by Twitter) which makes it easier to upload videos as
tweets.
4# Communicate With People
There is a very popular saying about marketing – ‘people
don’t talk to brands, they talk to people’. Twitter should not be seen as a
medium to only give out information, in a top-down method. Twitter should be
seen as a channel to strike a conversation. Ask a question, incite your
followers to reply, put across your opinion once they reply and make things
personal. Customers should feel that their favorite brands are listening to
them too and not hammering them with information. The advantage of using social
media for marketing is that it helps brands connect to their customers in
real-time, something that other mediums haven’t offered. Use it wisely and
communicate with people.
5# Use Analytics to Measure Engagement
It is one thing to follow the above mentioned tricks for
marketing your brand on Twitter but it would be equally foolish to think your
job is done. Unless you keep a track on how your tweets are affecting your
target audience, you wouldn’t really be making any progress with your
marketing. You need to measure the reach of your tweet. You can use the
analytics feature which gives insightful statistics about your account.
However, the catch is that you have to sign up to Twitter Ads for accessing
analytics. However analytics is free.
Social media, especially Twitter has had a huge impact on
business and the above are tried and tested methods. Of course, there are many
more tricks to use Twitter for marketing and the web is filled with resources
for you to check.
Read more at
http://www.business2community.com/twitter/5-cool-twitter-marketing-tips-brand-0994296#tP6PMo8LEgY51y4g.99
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