Shares of direct selling company Nu
Skin were down more than 24% after reporting second quarter earnings and
revenue that missed expectations.
The company also gave a third quarter revenue outlook that came in well below expectations.
Nu Skin is a direct selling company
that distributes anti-aging products.
According to the IRS, direct selling companies market their products via independent sellers who contact customers away from a retail store. These companies can operate as single- or multi-level marketing companies, with single-level marketers compensating sellers only for products sold, while multi-level marketers allow sales reps to earn commission from sales made by their underlying sellers.
Herbalife, for example, is a multi-level marketer that hedge funder Bill Ackman is famously short. Herbalife shares are also having a rough day, falling to a 52-week low.
In Q2, Nu Skin earned $1.22 per share, below the $1.27 expected by Wall Street, on revenue of $650 million, shy of the $709 million expected by the Street.
In Q3, the company said revenue is expected to come in between $620-$640 million, well below current analysts estimates for revenue of $847 million.
Nu Skin also amended its 10-Q for the first quarter, to include a $21 million charge related to currency and tax-related adjustments.
The troubles for Nu Skin follow regulatory reviews the company faced in China earlier this year, which forced the company to suspend business promotional meetings from January until May.
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