Wednesday, 3 September 2014

Six New Social Media Tools to Improve Your Social Marketing ROI

How can your business improve its social marketing and ROI?  We often share social media strategies to improve your business’s social network effectiveness.  In today’s blog post, however, we will share some new social media marketing tools which can make it easier to connect with fans and followers while also improving your return on investment with your social strategies.

On-the-Go Analytics
Does your business use Google custom urls and Google Analytics to track the performance of links posted across your social networks?  While it is important to analyze your data and understand the how, when and why as it relates to your social content driving traffic to your website and blog, up until now it has not been mobily-convenient for iPhone users.  The good news is that Google just released a Google Analytics mobile app for iOS.

Mobile Ad Manager
Would you like the convenience of managing your Facebook ads on your favorite mobile device?  Well, the social network recently announced that you now have this option as you will be able to access the Facebook Ads Manager from your iOS or Android app as well as from the mobile site.  Not all features will be available but you will be able to perform important basic functions.

Twitter’s On Board
Have you been using your Facebook for business insights data to help improve your social marketing results?  Have you often wished you had the same type of tool and data for your Twitter for business strategy?  Well, Twitter organic Tweet analytics are now available if you sign up for a Twitter advertising account (*Presently, it looks like you only have to create the ad account and not start a campaign).

Truer Targeting
Want to increase your social media ROI when it comes to your social advertising campaigns?  There are many cool social marketing tools to help your business create better advertising targeting and to see your conversion numbers rise.  Social Media Today recently profiled GoChime – a company that offers social advertising tools which tie into your email lists.

Music Matters
Has your business ever wanted to add background music to a video before posting and sharing that video with your social community?  As we have shared many times before, every social media for business strategy should include creative video content and adding music can give an extra layer of virality to thos videos.  Make sure to check out AudioBlocks.com where you can find royalty-free music, sound effects and loops to give your videos

Look No Further
Are you looking for a cool tool to create custom share links for your favorite social networks?  Give ShareLinkGenerator.com a look as it is your one-stop shop for creating custom share links.  According to their website, “You can create Facebook share links, Twitter “tweet this” links, Google Plus share links, LinkedIn share links, and Pinterest “pin this” links that work anywhere — even in emails.”

source: http://www.socialface.com.au/six-new-social-media-tools-improve-social-marketing-roi/

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