Friday, 26 September 2014

Semantic Mark-up for SEO – What, Why and How - Infographic

Google has always been at the frontlines in providing people with readily accessible information as close as possible with what they need or are searching. In its effort to provide exactly just that and also as a way of combating spammers and scammers taking advantage of the technical limitations in digital architecture, Google continues this pursuit by continuously improving and making changes in its search algorithms.

From the old search rules of merely matching keywords from search queries to keywords found on web pages, Google has shifted its focus towards semantics. What this mean is that the intent and meaning of search queries identified by the new Hummingbird algorithm update, will be matched to content that have the same context and meaning as identified through the Knowledge Graph.

Google’s own head of Search, Amit Singhal, confirmed that the search giant will be focusing beyond merely keyword matches and more into understanding the intent of the search user, with the goal of providing the user with what he or she is actually looking for. To do this, the search engines will have to rely on semantic mark-ups to help them better understand the meaning and context of the words and not just the words themselves.

What this mean for business owners and digital marketers is that they too should make a shift in their content marketing efforts – if they haven’t yet – away from mere mechanical concentration on keywords, to really providing their targeted audiences with quality content.

The infographic (click to zoom):



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