Google has always been at the frontlines in providing people
with readily accessible information as close as possible with what they need or
are searching. In its effort to provide exactly just that and also as a way of
combating spammers and scammers taking advantage of the technical limitations
in digital architecture, Google continues this pursuit by continuously
improving and making changes in its search algorithms.
From the old search rules of merely matching keywords from
search queries to keywords found on web pages, Google has shifted its focus
towards semantics. What this mean is that the intent and meaning of search
queries identified by the new Hummingbird algorithm update, will be matched to
content that have the same context and meaning as identified through the
Knowledge Graph.
Google’s own head of Search, Amit Singhal, confirmed that
the search giant will be focusing beyond merely keyword matches and more into
understanding the intent of the search user, with the goal of providing the
user with what he or she is actually looking for. To do this, the search
engines will have to rely on semantic mark-ups to help them better understand
the meaning and context of the words and not just the words themselves.
What this mean for business owners and digital marketers is
that they too should make a shift in their content marketing efforts – if they
haven’t yet – away from mere mechanical concentration on keywords, to really
providing their targeted audiences with quality content.
The infographic (click to zoom):
Source: http://www.business2community.com/infographics/semantic-mark-seo-infographic-01017816
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