"Advertisers Can Pull Stats on Impressions, Clicks and Follows Generated By Tweets"
Twitter is releasing a powerful new
suite of analytics tools that give its advertisers the ability to look deeply
into the performance of all tweets, including those they don't pay to promote.
The tools, which went live earlier
today on analytics.twitter.com,
give advertisers the ability to see the number of impressions, clicks, expands,
retweets and profile clicks each of their tweets generated. Even more
intriguing, Twitter will now show advertisers how many new followers they
earned as a direct result of each tweet.
"For the first time,
advertisers will be able to see how many times users have viewed and engaged
with organic tweets, so that they can more effectively optimize their content
strategy," Twitter Product Manager Buster Benson wrote in a blog post. "The
tweet activity dashboard is now available to all advertisers, Twitter Card
publishers, and verified users around the world."
Here's a quick look into the
product. The screenshot below shows a list of recent tweets, with impression
counts, number of engagements and engagement rate listed next to each tweet:
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