There’s non-stop buzz about social media in all its forms: How to use it,
when to maximize it, and how to grow your followers. While social media can be
valuable, email is still where it’s at when it comes to online marketing power.
Almost half of Internet users in the U.S. spend an hour or more reading
their email every day, according to new survey data conducted by My.com, the developers of myMail, a free mobile application
that allows individuals to monitor all of their email addresses through a
single inbox. We also check email multiple times throughout the day. Three-quarters
of survey respondents said they check email in the morning, half check at
lunch, almost six in 10 say checking email is the last thing they do before
they go to bed.
So, collecting customer email addresses and crafting killer messages should
be a top priority for your startup marketing campaigns.
Gmail is the most popular email service, according to My.com’s survey
results, with 59 percent of Internet users reporting to having a Gmail account.
Most Internet users have more than one email account, though, and Yahoo came in
as the second most popular email option, according to the data. Only 12 percent
of Internet users still have an AOL account.
Check out the infographic (below) for more stats on when, where and how
Internet users are interacting with their inboxes.
For original Source : http://www.entrepreneur.com/article/235718
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