5 Signs of a Bad Social Media Agency

If you’re taking your social media presence seriously, then chances are you have an agency involved in your activity. This might range from them looking after your community and managing your content, or to running your social advertising campaigns. But, how do you know that your agency is doing not just a decent job, but a great job?

1: Engagement Levels

The engagement level of your Facebook page or Twitter profile is hugely important. Whilst it gives an indication on content relevance and consumption, on Facebook it directly affects reach levels.

If your social media agency is not focused on your engagement rate then you may have a problem. The key is to set engagement targets to aim for continual improvement. The use of data can help with firstly measuring this metric, but also with content optimization in order to see that continual improvement.

2: Page Growth

Facebook page growth is something that doesn’t come naturally anymore. However, if you are creating great content and distributing it effectively, then page growth will happen, even if you’re not running a bespoke fan growth campaign.

If your Facebook page is completely stagnant, it’s a sign that your agency isn’t doing their job properly. If strong content is being created it should be distributed with some paid post boosting in News Feed to relevant audiences. If this targets the right people, then this naturally leads to increased engagement and growth in fans on the page.

3: Ad Hoc Content

One clear sign that your social media agency isn’t up to scratch is when your content starts to become ad hoc and disjointed. Your social content across all channels should be based on strategy, and be scheduled and planned out in advance. This allows you to ensure that the full spectrum of your audience is fairly served, and that your content is of a higher quality as it is thought through.

However, many agencies simply think of and create content on the fly. This leads to an uncoordinated approach that lacks clarity, and can lead users to be unsure of the message you are trying to portray.

Ask to see your content calendar, and get involved in its creation. After all, you know your brand best and therefore need to have an input.

4: Advertising Targeting

Many Facebook ads are poorly targeted. Ask to see who your agency is targeting for your brand at regular intervals. Data, rather then opinion should inform these targeting sets. However, many agencies target too simply to get a broader reach. This leads to lots of wasted impressions, and ultimately wasted ad budgets.

Your advertising can be targeted in multiple ways across the different platforms, so make sure that you have an understanding of what is possible so that you can have an input with your agency when it comes to selecting targets.

5: Reporting

The fifth sign of a bad agency is unclear and dishonest reporting. Make sure that your agency is showing you everything you need to know to judge performance accurately.

I’d recommend agreeing a reporting template before commencement of work to lay out your expectations in what you want to see. A bad agency will chop and change the metrics they present in order to hide declines, so by setting an expectation you can mitigate this risk.

Conclusion

Unfortunately, there are still a lot of cowboy agencies out there. Judging quality can be hard, as agencies can often be very ragged behind the scenes with junior staff actually managing your campaigns, and hiding behind slick sales people.  However, watching for these 5 signs can help you identify a bad social media agency quickly to allow you to move on and get a better service elsewhere.

Source:http://www.socialmediatoday.com/content/5-signs-bad-social-media-agency

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Tips And Tricks For A Productive Multilevel Marketing Method

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A Guide to Great Content Marketing: Buffer Case Study

I’ve been a big fan of Buffer for a while now, it has always been a very simple way to schedule across various social media platforms. This post isn’t about the merits of Buffer as a tool though. People often ask me for an example of great content marketing, and Buffer is one of the names that easily trips off my tongue. I keep telling my words to stop being so clumsy, but to no avail. To frame this post a little, let me share with you what factors I believe create an excellent content marketing strategy.

Brilliant content that:

• Is well crafted –  easy to absorb, suitable for the channel (blog, video etc) and good looking!
• Informs the reader and is very well thought out in terms of the target audience
• Makes them feel something
• Empowers people to take an action, make a change or implement advice from within the content
• Creates trust and builds affinity
• Makes people want to interact with and share the content
• Brings people into the sales funnel and pushes them further down it

These are the key factors and each one of those has various components to it, which is another post for another day! What else creates a brilliant content marketing strategy?

Superb distribution tactics

Content needs eyeballs, and getting those eyeballs is tough. The web offers us many opportunities to attract those eyeballs, whether that be via social media, email or even paid promotion. In order to make the most of those channels, a planned approach must be adopted and that approach must be constantly monitored for effectiveness and tweaked based on data (this applies to the content too). It doesn’t stop at just pushing that content out there, it has to be a two-way street – if people come back and remark on the content or ask for further information, then you must be responsive.

The right tone of voice

And this applies across the board – within the actual content and also in any form of distribution, so, the way the brand’s voice comes across in social media or in email copy for example.

Buffer are doing all of this, very well

Let’s take it from the top and look at their content, which is housed in the Buffer Blog. The last five posts on the blog covered:

• How to make social media sharing buttons within content work better
• A guide to creating effective landing pages
• A feature that shares the best Slideshare presentations related to social media
• A recap of their recent #bufferchat (a regular Twitter chat they manage)
• An in-depth post that looks at how long it takes to run a social media strategy

Does this content inform the reader?

Yes, every single post is very informative and actionable. One of Buffer’s key values is ‘helpfulness’ and this is apparent in their content.

Does it match their target audience’s needs?

Well, based on my assumption that they a huge part of their target audience/market is digital 

marketers or those looking to increase their knowledge of digital, they are very much meeting those needs, with a variety of topics too – they don’t just zero-in on social media and content marketing.

Does it make the reader feel something? 

There’s not a big emotional play here, and frankly there shouldn’t be! What they do, do is make their readers feel educated and empowered.

Is the content actionable?

Absolutely! Every post, even the recap of #bufferchat has advice that can be taken away and implemented.

Does it create trust and build affinity? 

It does. My gauge of this is that fact that they have a number of people who regularly comment on their blog posts, clearly these people see the blog and the brand as a trusted source. Take a look at this Twitter search (for love, buffer) and you can see a lot of people declaring their love for various aspects of the Buffer experience – now, that’s affinity!

Do people interact with and share the content?

The post regarding the time it takes to run a social media strategy attracted 20 + comments from readers. This is a strong number, especially in these days of generally lower levels of blog commenting. Something that is great to see is the fact that a lot of the comments are lengthy and well-considered, not just ‘thanks for a great post’.

People have shared this post in their droves – over 2000 tweets, 772 Facebook likes and 423 shares to LinkedIn. We need to take social shares with a pinch of salt as they can be a reflex to many people, but these figures are impressive none-the-less.

Is their content affecting the sales funnel?

Clearly I can’t comment on this, however they have all the right factors in place that would tell me their content strategy is working very well in this regard. At the very least, it will be creating massive levels of word of mouth and referrals from there.

Is the content well crafted?

Let’s look at ‘Social Media Strategy: How Much Time Does a Good Strategy Really Take?’ . Is this post well-crafted? Yes! Here’s why:

• Nice clear headings and small sub-sections make it easy for people to digest
• It orders the key areas by number, taking the reader through a process
• Great use of imagery and graphics to illustrate key points, but also to break up the post
• It has a nice call to action at the end, aimed at getting people talking about the post
• In general, the blog is well designed and thinks about mobile traffic, which is key (we need to fix our images in blogs when read on a mobile device!). The imagery is also designed to be shared independently, a clever tactic

An example of imagery from Buffer’s blog posts.

Big ticks in all boxes there for Buffer! What’s next?

Superb distribution tactics

The key channels for distribution of Buffer’s content are social media and email. They put a lot of effort and thought into their use of social media, especially Twitter. They have a very well-planned approach to distributing their content via 140 character nuggets. They tweet 14 times per weekday and 10 at weekends, spread across the day to ensure they reach their global audiences. The vast majority of tweets include a nice visual, which helps achieve stand-out but also creates tweets that are immediately informative. It’s a lot of work, but their post that I featured above gives great insight into how they make this as slick as possible. They are very good with social and it has been interesting to watch the evolution of their approach over the years.

If you sign up to their email newsletter, you’ll receive a daily email with their latest content, before it goes on the blog, a nice touch in return for giving them some data. As it stands, over 31,012 do this and Buffer proudly display this number alongside their very simple sign-up box. A nice bit of proof.

Are they responsive?

Yes, very much so. When it comes to social, they have policy of answering everyone, and they seem to stick to it. On the blog, they answer every comment and when you email them, you get a response and quickly! Truly responsive and sociable. Their tone of voice throughout all communications really sits well with their ethos and is approachable and friendly – something their entire team is.

So, is their strategy perfect?

Nothing is perfect, but I find it very difficult to fault Buffer’s approach. The thing that really shines 

through is that they spend a serious amount of time planning, measuring and tweaking their approach and that is laudable (yes! I’ve been trying to work laudable into a post for ages!). They should be held up there as bastions of superb content and social media marketing. Bravo Buffer, bravo!

Original article source http://www.socialmediatoday.com/content/guide-great-content-marketing-buffer-case-study

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Direct Selling Company Nu Skin Is Crashing After Earnings

Shares of direct selling company Nu Skin were down more than 24% after reporting second quarter earnings and revenue that missed expectations.

The company also gave a third quarter revenue outlook that came in well below expectations.

Nu Skin is a direct selling company that distributes anti-aging products.

According to the IRS, direct selling companies market their products via independent sellers who contact customers away from a retail store. These companies can operate as single- or multi-level marketing companies, with single-level marketers compensating sellers only for products sold, while multi-level marketers allow sales reps to earn commission from sales made by their underlying sellers.

Herbalife, for example, is a multi-level marketer that hedge funder Bill Ackman is famously short. Herbalife shares are also having a rough day, falling to a 52-week low.

In Q2, Nu Skin earned $1.22 per share, below the $1.27 expected by Wall Street, on revenue of $650 million, shy of the $709 million expected by the Street.

In Q3, the company said revenue is expected to come in between $620-$640 million, well below current analysts estimates for revenue of $847 million.

Nu Skin also amended its 10-Q for the first quarter, to include a $21 million charge related to currency and tax-related adjustments.

The troubles for Nu Skin follow regulatory reviews the company faced in China earlier this year, which forced the company to suspend business promotional meetings from January until May.

On Twitter, TheStreet.com's Herb Greenberg, who has long been critical of the company, tweeted some of the "highlights" from Nu Skins' earnings conference call.
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How Brand use Social Media + E-commerce

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Social Media Marketing: Marketing campaign Methods For Success

There are plenty of men and women which can be becoming more and more thinking about studying approaches to encourage their selves today. One of many most up-to-date and the majority of valuable methods that can help you then become profitable by using a organization or merchandise or even a graphic is through social media marketing, consider this post and find out the best way to become successful with social networking right now.

Use social networking to showcase your company! Offer you incentives to the people who reveal your webpage with other people. Accomplishing this can lead to 100s and even many people simply being new samsung galaxy note 2 unlocked directed invites for your webpage. This can be done via discount coupons, free of charge samples or whatever else you might think of. It is going to create your client happy to spread out the term relating to your enterprise for you!

Social media is a wonderful way to enhance the customer-friendliness of your storefront. Provide an self-sufficient site that consumers can access, but additionally provide a much more customer-pleasant retail store on internet sites like Twitter and facebook. There are some customers who frequent Facebook or myspace. Providing these end users a fairly easy option to buy your items, while not having to depart Facebook or twitter, can work to your benefit. This allows them buy your items even if they don't genuinely wish to depart Fb and view your primary internet site.

Make an effort to check and try new and various social media techniques and options. There are actually huge amounts of numerous suggestions to improving your social websites appearance and increasing your marketing online. If you get stuck in a basic approach, you might be missing out on a brand new approach that could significantly help your organization.

Make sure all your posts and content use a Facebook or myspace option on the top. This switch makes it simple to your visitors to share your posts on Facebook or myspace. A lot of people will not likely desire to discuss your content on Facebook or myspace in case they have to undergo copying and pasting a link.

Try placing your Flickr accounts to where it gets automated tweets. With this in mind, go with a few high quality writers and use the Youtube API to automatically tweet back links to the new blogposts they are. They are going to adore the totally free coverage, as well as your consumers will take pleasure in that you will be aiming these to high quality content.

Receive the competitive edge in social media marketing by making use of it to listen to your potential customers. Most companies are poor at the, so if you genuinely tune in to your potential customers and work to make transform consequently, you will end up very highly regarded by those who issue most. Give your consumers to make ideas and try to understand their problems to enhance your company.

You could add applications like SlideShare to LinkedIn. Try distinct programs and see those may be important to you. SlideShare allows you to produce photo albums with in depth explanations for each pictures. You could add pictures of your own products or have your clients send you photos of on their own utilizing the things they purchased from you.

As you now have learned what you should because of achieve success with social media marketing you ought to have a much better comprehension of what you ought to do. The tips in this post can help you greatly, only should you use all of that you figured out consistently and also to the best of what you can do.

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Multi level Marketing (MLM) helping plan website HELPING-HANDS.US is no longer opening.

                                                   Image Credit: NetworkingEye.com

MLM helping plan website HELPING-HANDS.US is no longer opening. The people who invested money with HELPING-HANDS.US are in distress. There were already reports that the company was not paying to the people.

In particular we received two complaints from Piyush Tripathi - 8115946367 and D.P.Singh - 9792040403. They reported that their downlines are not receiving payments from quite some time. 

We tried to contact people at HELPING-HANDS.US but there was no response.

There are many such mlm ponzi scams, which are operating the market but the investors are in tizzy, when they vanish from the market. The irony is that the government and the agencies such as SEBI have not been able to crack many of such investment based ponzi schemes.

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