Is
link building
the most effective and powerful way of making a site rank high in the
SERPs? I know many of you would say yes, and though I’d like to say no, I
agree it is partly true, in the present scenario.
But may be not for very long.
I
do not think links are the perfect criteria for site ranking. Having
said that, I accept that we cannot ignore the reality that links are so
important and valuable in today’s blogosphere.
I’ve often read
people write that links are like votes and Google considers them as
proof of the site’s authority and popularity.
Yes, that’s true. Google devised such a ranking system to make the quality blogs stand apart.
Google is trying to clean and tame it, but you know people find their way.
So, what does a common and normal blogger do?
Should
the blogger sacrifice the valuable time of creating useful content that
could help many people, and instead indulge in the tedious and
sometimes corrupt practice of achieving links from other sites and
blogs?
I know there are many bloggers like Harleena, who just do not have the time to devote for link building.
They would rather spend that time
writing an impressive post or promote the posts written by others and their own, on social media.
Besides, they strongly
believe in blog commenting, and do that by responding to people who visit their blogs or visit other blogs to develop real relationships.
Do you think after doing this much you will have any time left?
So,
where does the solution lie? Should a blogger then hire a SEO
specialist or a link agent to build the links to his or her blog to make
it in the top SERPSs?
“According to Wikipedia, a search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query.”
Some
would say that link building is an integral part of the entire process
of blogging and you cannot wish it away. You should consider it as one
of the basics of blogging.
Is it so? Do you also think the same? Can’t we do without intentional and proactive link building to top the SERPs?
So, let’s just put it across simply – is link building necessary? Do more links make your site qualitative?
Let’s understand the whole affair before coming to any conclusions.
Link Building and the Democratic Process
Voting is inherently a democratic process.
You
vote for the candidate who you think is the right choice. It is another
thing that sometimes people vote in favor of a candidate to seek some
personal benefit, so it more or less becomes a bargain.
The candidates too lobby and campaign to win votes. They try every trick in the bag to get on the top of the list.
So,
in this entire democratic process, which seems and sounds fair, many
undeserving candidates also make their way in the top list because of
their money and influencing power.
I never liked such an election process that does not truly draw out the most deserving candidates.
The
same happens in the blogosphere. Webmasters and bloggers can buy votes
or links even if their content is not top notch, and rank high.
This is not fair.
Google tried to stop such linking malpractices
through its various animal and other updates or reformatory measures,
but it does not deny the fact the links still matter and they are in
fact the indication of any site’s online reputation.
Decline of Link Building
You have to accept the fact that Google has in some way been successful in stopping the abuse of links.
Nobody
wants to be penalized for giving a “dofollow” link for an advertisement
or paid links, or include unrelated commercial links in the content, or
use over-optimized anchor texts for links on the sites or blogs.
With
the devaluing of links obtained through guest posts, press releases,
forum signatures, and other various ways, you can see the decline in
link building practice.
Check out this Google Trends graph about the interest over time of the term “link building”.
“
Google Trends
is a public web facility of Google Inc., based on Google Search, that
shows how often a particular search-term is entered relative to the
total search-volume across various regions of the world, and in various
languages.”
The
decline of the search for “link building” around the world started
somewhere at the start of 2012, when it had reached its peak in
popularity.
You know that Panda was launched in
last week of February, 2011 and the complete rollout took a period of
about a couple of months. But the Panda devastating streak continued,
and still continues!
Google Penguin was launched
in last week of April, 2012 and that was the final blow. “Link building”
was never the same and it began to lose its glory.
As
you can see from the map, the term “link building” is very popular in
the sub-continent, which is India and Pakistan. It is still of interest
to people all around the world.
So, link building hasn’t completely vanished, it has just toned down a bit.
Let’s see the state of interest in another popular term, “
backlinks”.
You
observe a high drop in its global interest since the latter half of
2011. This time Bangladesh and Pakistan top the trends for “backlinks”.
Okay, now if link building and backlinks are the global declining trends, then what is rising?
Rise of Alternatives to Link Building
Link
building is an offsite phenomenon or part of the off-page SEO. This is
something that you try to achieve on or from other sites.
The strict Google regulations and prevailing conditions made people pay more attention to the internal matters of their sites.
Though
the term “on page seo” has been in use for a long time and getting
increasingly popular, the terms “onsite seo” and “on-page seo” gained
popularity soon after mid-May 2011. That’s the Google impact.
The smart and wise bloggers and SEO experts understood the signals and took the lead to adapt to the new way to top the SERPs.
They
started paying more attention to have quality content that served the
visitors more than the search bots, and other on-site factors as well.
It
was clear that if you wrote good and quality content, other bloggers or
sites would link to you either by mentioning you or by giving reference
to your articles. This was the new way of link building.
No, link building is not dead. Not for Google at least.
Even if it’s not for the sake of link building or SEO, the webmasters and bloggers will continue to use them.
That’s
because they serve a good purpose of directing the users or readers to
where they want them to go, giving a direction and meaning to their
browsing experience. In other words, links are good for navigational
purposes.
Nevertheless, there has been a change in the nature of links that site owners prefer now for SEO purposes.
Types and Priority of Backlinks
First, Google introduced the concept of “nofollow” links in 2005 to stop comment spam in blogs. From 2009 onwards, the “nofollow” links stopped contributing to the Google PageRank.
But even the “dofollow” links started to lose their gleam after the Google Panda update.
Now, when you talk of dofollow and comments, how can I not mention one of the favorite plugin of many bloggers, CommentLuv.
CommentLuv
plugin gives your visitors the option of including any of the two types
of post links – nofollow backlinks and dofollow backlinks (if enabled
or eligible), with their comments, besides the comment URL link.
With recent web developments, CommentLuv links are not much sought after and you can observe that from this Google Trends graph.
Commenting is basically for relationship building and should not be considered as a link building activity.
CommentLuv
links do help bring traffic to your site, but I’ve something else for
you to consider for blog promotion and boosting site traffic at the end
of the post. Read on!
The point here is that low quality backlinks are losing their importance and demand. The types of backlinks that can be considered as low quality are as follows:
- Sidebar links
- Footer links
- Comment links
- Profile links
- Forum signature links
Since these types of links have been abused a lot, and now Google does not give much importance to them.
However,
do remember to make the links “nofollow” if they are paid links or
linking out to your advertisers. You are generally not at much risk
using the “nofollow” links.
Read more about Google’s link scheme guidelines
here.
So, which type of link is the “King of backlinks”?
Watch this short video of Matt Cutts, who tells you which links are important and which are not.
SEO Hosting – Matt Cutts on Quality Links & Link Building ~ YouTube Video
“Did you know that the number of linking root domains is stronger than the raw number of links your site has.”
Editorial Links
Okay,
the king of backlinks are the backlinks that you get from within the
content of the posts. That is the editorial links, and it should be your
priority when you work towards acquiring links.
Comment links are worthless in comparison to editorial links.
Link
agents and some SEO experts abuse the editorial links too by asking the
bloggers to include their irrelevant links within the content of the
post and with the anchor text of their preference.
Of course, they
offer monetary compensation for this favor, so these become paid links.
Bloggers need to be very careful and should avoid selling the editorial
links if they are unrelated or purely commercial or use a keyword-rich
anchor text that can invite Google’s wrath.
The reason being that
Google is probably able to track such links as the same link agent
approaches multiple blogs creating a pattern.
If this were a “dofollow” link, then Google might even serve a penalty to the blogger.
Instead of buying, these links can be easily earned. That’s right, the new alternative to link building is
link earning!
“Did
you know that site internal linking and hub pages can help sustain or
boost the site’s rankings? Here’s a perfect study to help you learn the
importance of internal link building.”
Link Earning – The Best Way of Link Building
Will
you give your vote for a person who offers you money in exchange? Will
you support a person who does not deserve to become a leader?
Of
course not. You know you are a responsible person and it’s your
responsibility to elect the right leaders for the betterment of the
society.
You will vote for a person who you believe is capable and
worthy to be a leader. The candidate has to earn your vote by proving
his or her awesomeness.
Similarly, if you want to top the SERPs, you should earn the links.
How do you earn links?
That’s simple – create great content!
This
content should be helpful and useful. It’d be even better if the
content is impressive and awesome. It should entice the blogger, who in
turn is compelled to mention you in his or her post.
Really, this
is the way Harleena has worked her way up. She never indulged in link
building. All she did was create awesome content.
She also built
relationships, either through blog commenting or social media. So, that
added up to make her content reach to masses and work wonders.
As a result, many bloggers mention her in their posts and you can check some of them in the
About page of Aha!NOW.
Even
unknown site owners and bloggers have included Harleena’s post in their
articles as references because these articles are comprehensive – full
of information and knowledge.
So, here’s the equation:
Awesome Content + Real Relationships = Links Earned (Mentions)
Believe me this is going to work. Link earning is becoming a popular term, see to believe it!
These mentions are the natural or organic backlinks that Matt Cutts keeps talking about. This is what he says:
“The
best way to obtain links to your site is through writing compelling
content so that way others can write about it and ultimately link to it.
A shareable experience can lead to a stronger presence in a SERP,
something that we don’t think is stressed enough to new online marketers
and business owners alike.”
I believe this is a hint that Matt gives us because he knows that eventually the links are going to go away.
Mentions
Let me explain this point to you through an example.
You
want to buy a new mobile. You approach a friend and he mentions a brand
to you. It is more likely that you’ll be influenced by the mere mention
rather than the various Ads you see flashing around.
Mentions are powerful. These are like the editorial links, minus the “link”.
If
you hear the same mention by more than one person, your trust towards
the mentioned will grow- and why not? If many people tell you the same
thing, they cannot all be wrong.
Obviously, that mentioned thing is important, relevant, and valuable.
You know Google has been developing the “Knowledge Graph” since 2012.
“The Knowledge Graph
is a knowledge base used by Google to enhance its search engine’s
search results with semantic-search information gathered from a wide
variety of sources.”
Soon you’ll hear that
Google has developed the capability, such that if you mention
“Harleena’s blog”, it will understand this means “Aha!NOW” without
having to follow any “link”.
More things that are interesting are going to happen sooner than we think. The mentions by others with or without links are going to go in your favor.
This makes content more relevant and important than anything else does.
While
Google reinstated content as the “king”, and downgraded backlinks – the
humble “jack”, the Russians got rid of this jack altogether and instead
highlighted the “queen” – the visitor behavior.
Building a Linkless Web
Instead, they started focusing more on the user behavior and metrics. This includes the following:
- The time a user spends on the site
- Page views per user
- Bounce rate
- Click through rate
There
are many ranking factors that completely define and track the user
behavior to help list the sites that people like the most.
You
also get such data from your Google Analytics or Alexa ranking stats
too. However, Alexa has its limitations because it only takes data from
users who’ve the Alexa toolbar installed in their browsers. Read
this post to know more.
“Did
you know that Google considers more than 200 ranking factors and Yandex
has over 800 ranking factors to facilitate in creating the SERPs.”
So again, the webmaster and bloggers become powerful because all the magic can be done on-page or onsite.
You can increase the chances of getting your site in the top ranks by making the visitor experience better. The user satisfaction as evident by your site metrics will be an important criteria.
However,
the Russian experiment is still ongoing and limited to a small region,
it still does not completely rule out the importance and use of links.
The world awaits the results of their experiment. There are contradictory reports from Google about the entire linkless affair.
Some posts report that Google thinks this experiment will be a failure, while some reports indicate that Google too is inching towards a linkless SEO and web.
Listen to what Matt Cutts has to say about links becoming less prominent in a few years.
Will backlinks lose their importance in ranking? ~ YouTube Video
One
thing is sure that you can’t just depend on the links. Suppose you did a
fabulous job at link building, but the visitors have a bad experience
visiting your site.
This would directly and adversely affect your ranking, and make your link building practice turn futile.
Also,
know that majority of site visitors are simply surfers and they do not
own a website or blog. They have nothing to do with links.
All they are concerned with is quality content and good experience on the site.
Eventually
it’s all about the visitors. Links may send the visitor your way, but
your site’s awesomeness will be decided by user experience of the
visitor.
“If you’re a beginner and want to know all about link building, especially what to do or not to do, here’s your
resource.”
Broaded – Blog Traffic without Links
Talking
of traffic, it reminds me of CommentLuv. Some bloggers use the
CommentLuv links to drive back traffic to their site through them.
For this to happen, they have to visit blogs, leave comments and drop their CommentLuv links.
You have an alternate option to drive traffic to your blog.
Now you can use
BroadedNet, which can bring traffic to your blog without any involvement of the search engines or social media.
Simply save yourself time, as you don’t even need to build links, practice SEO, or visit blogs to get visitor traffic.
Just download a plugin, place a widget in the sidebar or footer, create a campaign, and sit tight!
Broaded
works on credit system. The more links people click on the Broaded
widget on your blog, the more credits you gain. You can use these
credits to create your campaign, and have your links on hundreds of
other blogs. Sweet and simple.
It is an awesome plugin created by
Enstine, the one who recently introduced the
MyCommentAuthors plugin to honor the commentators on your blog.
Okay, here’s an illustration of how Broaded works:
Say
no to links and yes to traffic. Broaded aggregates the traffic from its
huge network and delivers it to you based on your declared
requirements.
So, leave you traffic and blog promotion worries and get down to creating awesome content and earn the golden editorial links!
GEMS of Aha!NOW
You can also
promote your blog posts at the
Aha!NOW Blog Community (ABC) and get return visits from the community members and visitors of Aha!NOW.
A new feature is going to start at the blog, especially for the ABC members. It is called the GEMS of Aha!NOW, where GEMS stands for “Gregarious and Engaging Member Spotlight”.
Every month, we’ll identify the most engaging and interactive community members and mention them in a special post.
We love giving and this is yet another way to give back to our wonderful community members.
It’s a complete step-by-step guide to earn backlinks. If you’re an linkbuilding enthusiast, you’re going to love it.
Last
word from me – links may not always be there. So prepare yourself to
make your blog valuable and rank high in the SERPs in the linkless web
of the future.
Write content that solves problems, answers
questions, helps people, and makes you an expert. A perfect mix of
authority and popularity along with great visitor experience at your
blog will enable you to seek higher ranks.
Now, even the
common and normal bloggers can make the best of their time and even earn
quality backlinks by creating great content without having to worry
about link building.
I can vouch for this because I’ve seen Harleena successfully do it.
Are you ready to take the challenge?
Share Your Thoughts –
What
are your thoughts about link building? Do you think links will always
be necessary to rank high in the SERPs? How would you earn your
backlinks? Do you believe a linkless web is possible and practical?
Read original article source: http://www.aha-now.com/link-building-rank-serps/
