India sees highest growth in social media usage: Study

More Indians are logging into Facebook and Twitter accounts, as evident from a record growth of 37 percent in social networking during 2013, according to a study by eMarketer. “Indians are increasingly...

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Natural Social Media Marketing + 50 Content Ideas!

I have had many a client mention to me that social media marketing is harder than they thought and they are getting very little results. They’ll post and post but get little likes or retweets or favorites or comments, making it tough to justify all the work! I completely understand. Marketing can...

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Inbound marketing: how social media can be your startup’s strongest and cheapest lead generation machine

In recent years, inbound marketing has proven to the more popular choice over the traditional outbound marketing strategy, which usually consists of buying ad space on media and waiting for queries...

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The Future of Social Marketing Automation is Here (And Improving)

A 2013 study of marketing professionals identified “social media marketing” as the second-most powerful trend contributing to the formation of the “modern marketer” — after the ability to track marketing ROI with technology. Yet even the most advanced modern marketing teams have struggled to effectively incorporate...

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How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as social selling. Of course, the major...

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Social Media Is The New Blackhat

What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes, Google GOOGL -1.16%. They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any business’ online marketing strategy. However,...

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Social media marketing is dead

In today’s millennial-inspired economy, social media marketing is dead. I didn’t say social media is dead — just the idea that social media marketing is the most effective approach to win over millennials. Yes, millennials are heavy social media users and are 2.5 times more likely to adopt new...

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